LISA HOM

PROFESSIONAL EXPERIENCE

VICTORIA'S SECRET BEAUTY, New York, NY                                                                 May 2007 – present
Copy Manager

• Develop and maintain brand voice across gift sets and all printed materials, including retail signage, advertisements, direct mail, catalog inserts, and press kits.
• Create compelling creative themes and write all copy for in-store floor sets and promotions.
• Partner with cross-functional teams to develop brand-right communications.
• Contribute to the naming of product and shade names.

GAP INC., San Francisco, CA                                                                                              January 2005 – April 2007
Editorial Manager, Gap.com

• Establish editorial direction and lead development of all copy for gap.com web site.
• Develop dynamic editorial content to support marketing and merchandising objectives.
• Present concepts to senior leadership, representing overall creative strategy as needed.
• Manage growth and development of five-person editorial team.

Senior Copywriter, Gap.com                                                                                           June 2003 - January 2005

• Write editorial features and copy for major online, promotional, and direct mail campaigns.
• Concept and execute feature stories and site messages that enhance customer experience.
• Partner with design team, merchants, photo studio, and marketing team to implement projects.

SF WEEKLY, San Francisco, CA                                                                                       November 2000 – May 2003.
Calendar Editor

• Implemented redesign of the calendar section, which grew from a 2-page spread to a 5-page layout.
• Wrote previews of events, concerts, films, and plays for weekly column.
• Reported on issues in the local performing and visual arts community.
• Managed freelance writers and artists and supervised Assistant Calendar Editor.

CITYSEARCH. COM, San Francisco, CA                                                                           July 1999 – November 2000.
Editor

• Wrote blurbs about featured events for online city guide.
• Developed promotional tourism and athletic guides.

J. CREW GROUP, INC., New York, NY                                                                              January 1995 – June 1999.
Associate Producer

• Produced photo shoots, which included securing locations, props, and accommodations.
• Anticipated and implemented last minute changes that arose on location.
• Generated and developed catalog story ideas with editors and producers.
• Created schedules and budgets. Monitored expenses, reconciled petty cash, and negotiated fees.

YM, MARIE CLAIRE MAGAZINES, New York, NY                                                           June 1994 – January 1995.
Beauty and Fashion Intern

• Researched and fact-checked stories for both magazines.
• Attended press events as magazines' representative.

EDUCATION

COMMUNITY SERVICE AND INTERESTS

• Cooperative Restraining Order Clinic: Volunteer
• Project Sunshine: Volunteer
• Leukemia Society of America: Bicycled 100 miles in El Tour de Tucson